Downtown Asheville · 35 Haywood Street

The massage Asheville talks about.

One guest at a time, two floors above Haywood Street. It begins with a warm cup of chai. It ends with a nervous system that finally lets go.

Reserve the 90-Minute Discover the Ritual
★★★★★  5.0 · 136 Google reviews Every session with Arash himself Official massage partner of The Restoration Hotel Voted Best Massage Therapist in Asheville
“Serene atmosphere, quality work and guaranteed satisfactory experience.”
From 136 five-star Google reviews
The Arash Experience

Not a service. A ritual in three acts.

Most massages start on the table. Ours starts the way guests are welcomed in Arash's family: warmth first, then the work. It's why people don't describe us the way they describe a spa.

I.

Arrive · The Chai Ceremony

You're welcomed with a warm, caffeine-free cup of chai, poured the way guests have always been greeted in Arash's home. It does quietly what no waiting room can. Your breath slows. Your shoulders drop. Your body figures out it's safe here.

II.

Restore · Deep Restorative Massage™

Arash's signature bodywork is slow, intuitive and grounded in nervous-system science. Steamed towels, warm jade stones and weighted thermal therapy, from the hands 136 five-star reviews keep writing about.

III.

Integrate · Sound & Stillness

A few resonant notes close the session, a short moment of sound and stillness, so the calm you found on the table walks out with you. No rushing, no fluorescent lights. Your time here is protected on both ends.

A warm cup of chai poured before an Arash Massage session in downtown Asheville
The Chai Ceremony · An Arash Tradition
Experiences & Reservations

Two ways in. One is the full story.

Every session is one-on-one with Arash, and the calendar stays small on purpose. When the week is spoken for, it's spoken for.

The Signature · Most Reserved

90-Minute Arash Massage

Reserve 1 hr 45 min · The Complete Ritual
$225
  • The Chai Ceremony to arrive
  • Deep Restorative Massage™ with extended hands-on time
  • Full-body jade stone ritual, warmth that works deeper
  • Arnica steamed towels and weighted thermal therapy
  • A closing moment of sound to land the session
Reserve the Signature
The one guests write about. First visit? This is the one to book.
The Essential

60-Minute Arash Massage

Reserve 1 hr 15 min · A Complete Reset
$160
  • The Chai Ceremony to arrive
  • Deep Restorative Massage™, focused where you need it
  • Steamed towels and signature aromatherapy
  • A closing moment of sound to land the session
Reserve the Essential
Sixty focused minutes. The jade stone ritual and thermal suite live in the 90.

“Rituals are always an invitation. Everything beyond the massage can be adjusted or simplified to match what feels best for you that day.”

Gift cards available. Give someone the ritual.

Arash Bains performing Deep Restorative Massage in his downtown Asheville studio
Our Story

Built on hospitality.
Proven by a hurricane.

Arash Bains grew up in a tradition where a guest is welcomed with tea before anything is asked of them. In 2024 he brought that heritage to a quiet suite above Haywood Street and built something Asheville didn't have: a sanctuary where the hospitality is the treatment, and the bodywork proves it.

Months after opening, Hurricane Helene tore through this city. Arash didn't close. He gave first responders free bodywork, cut prices in half for neighbors while the city dug out, and started a Community Care program that still runs today. Asheville remembered. That's why the reviews don't read like spa reviews. They read like thank-you notes. And it’s why The Restoration, one of downtown’s finest hotels, made Arash Massage its official massage partner.

“Healing doesn't start with pressure. It starts with presence.”

Explore Asheville · Asheville Chamber · Go Local Asheville · Good Neighbor Podcast

The Community Care Project →
Inside the Arash Massage sanctuary in downtown Asheville Warm curtains and soft lighting inside the Arash Massage studio The treatment room at Arash Massage, prepared for a session

“I get massages all over the world. If any of you are lucky enough to work with this massage therapist, you will be very grateful.”

John Mackey · Co-founder of Whole Foods Market
Words of Our Guests

Five stars, 136 times in a row.

Real guests, real names, pulled word for word from public reviews.

K
Kristen Taylor
Google review · Local Guide
★★★★★

“Absolutely amazing from start to finish. Every part of it felt thoughtful and exactly what I needed.”

L
Lena Sargenti
Google review
★★★★★

“Arash has put so much attention to detail into the space, it was truly a luxury experience. I will definitely be coming back!”

S
Mrs. Spinner
Facebook review
★★★★★

“The entirety of the experience feels luxurious, transformative and spiritual. I will definitely be back!”

5.0
★★★★★

136 Google reviews. Every one five stars.

Read them all
The Community Care Project

Luxury with a conscience.

Born in the days after Helene, our Community Care program keeps healing within reach for neighbors who need it. A sanctuary should belong to its city.

Learn More
Good to Know

Questions, answered.

Where are you located in downtown Asheville?

35 Haywood St, Suite 203, two floors up in the heart of downtown, one block from the Grove Arcade and around the corner from Harrah’s Cherokee Center. Street parking on Haywood and the Rankin Ave garage are both close.

What should I expect on a first visit?

Come a little early. You'll be welcomed with a warm, caffeine-free cup of chai, we'll talk through what your body needs, and then the session begins. Allow up to an hour and 45 minutes for the 90 so nothing feels rushed.

What's the difference between the 60 and the 90?

The 60 is a complete reset, focused where you need it. The 90 is the full ritual: extended hands-on time plus the jade stone ritual, arnica steamed towels, and weighted thermal therapy. Most first-time guests choose the 90.

How far ahead should I reserve?

The calendar is intentionally small, so most guests reserve a few days ahead. Same-week openings tend to go first. Booking online takes about a minute.

Do you offer couples massages?

Not right now. Every session is one-on-one with Arash, which is exactly what makes it what it is. If that changes, it will be announced here first.

Is the chai really part of every session?

Yes. Every session opens with a warm, caffeine-free cup of chai. It's how guests have always been welcomed in Arash's home, and it's the reason your massage starts working before you're on the table.

Visit the Sanctuary

Two floors above
the heart of downtown.

One block from the Grove Arcade, around the corner from Harrah’s Cherokee Center, steps from Woolworth Walk. Come a little early. Your chai will be waiting.

Hours
Tuesday – Sunday · By reservation
Parking
Street parking on Haywood + the Rankin Ave garage, one block away
Reserve Your Session

This week's calendar is small on purpose.

One practitioner and a small calendar. When this week is spoken for, the next opening is a week away. Reserve the one that's yours.

Reserve the 90-Minute · $225 Reserve the 60-Minute · $160

★ 5.0 · 136 Google reviews · Secure booking via Mangomint